Once upon a time there was a group of skaters who weren't happy with the way things were. Fed up with politics and fashion, they decided to get together and form a new company, along with some friends. Upon trying to decide exactly what they wanted, the name became apparent. New Deal skateboards was a hugely influential brand founded by Paul Schmitt, Andy Howell and Steve Douglas in the nineties which is being relaunched 30 years later with some classic reissued products.