Palace has come a long way since we had our first deliveries of Tri-Ferg T shirts wrapped in herby smelling bags back in 2009. Founded in London by Lev Tanju as a reaction to what he saw as a stalemate in the UK skateboarding market, Palace aimed to bring its own unique vision to the table. They managed that in some style bringing unprecedented levels of hype, queues around the block and frenzied midnight product launches. The selection of riders originally focused on members of the Palace Waywards Boys Choir or PWBC, a London skate crew that pre-dates the founding of the company. More recently they have gone worldwide with their skateboard team that currently consists of Lucien Clarke, Chewy Cannon, Benny Fairfax, Danny Brady, Rory Milanes, Lucas Puig, Jamal Smith, Shawn Powers, Kyle Wilson, Heitor Da Silva, Charlie Birch, Jahmir Brown, Louie Jones, Pedro Attenborough and Ville Wester.