Rassvet (PACCBET) is a community of likeminded Muscovites bringing a new energy to the fashion, art, skateboarding and music scene in their city. This new generation of creatives work closely together to cultivate various projects with the objective of bringing their vision of modern Russia to the world. The word Rassvet, meaning “sunrise”, illustrates this community’s common desire to highlight a new dawn in Russian youth culture. Founded in 2016 by multi-disciplinary artist Gosha Rubchinskiy and pro-skater Tolia Titaev, Rassvet is a brand making their way into the skateboarding industry. As implied by its name, the brand is dedicated to representing and exploring the style and language of a new generation of young Russian rebels through Rubchinskiy’s distinctive re-appropriation and re-engineering of skatewear classics.