The Hélas Cap Club is the brainchild of Palace skateboard’s main man from Toulouse, via Biarritz, Lucas Puig and his business partners Clement Brunel and Stephen Khou. The brand started out producing a wide range of quality headwear, and over time branched out to produce apparel that caters for the changing style needs of today’s modern skateboarder. Producing apparel ranging from the finest tracksuits available on the skateboarding market, to going out shirts for up in the club and everything in between, Helas have got your back. They sponsor an ever-growing roster of skaters from around the globe, including established names to homies they have met on their travels. Key figures include Brian Peacock, Javier Sarmiento, JB Gillet, Max Geronzi, Brayan Albarenga, Karl Salah, Titi Gormit, and NOTE's very own Jed Coldwell.