Familia skateboards was founded back in 2004 by Johannesburg skateboarders Gavin Morgan and Adrian Day. Feeling disconnected and uninspired by existing local board brands and the scene in general, the pair scraped together a bit of money and decided to start their own. In 2016 Familia announced long time team riders Yann Horowitz and Shaun Witherup as their first two professionals. Steph Morgan, Loucas Polydorou and Gary McNaughton also skate for the brand.