Pop Trading Company

Pop Trading Company, founded in 2016 by Peter Kolks and Ric van Rest, is an Amsterdam-based brand that seamlessly bridges the gap between skateboarding culture and high-end menswear. Initially starting as a distributor for renowned skate brands, Pop Trading Co. quickly established itself as a brand that goes beyond the typical skatewear. With roots deeply embedded in Amsterdam’s street culture, the brand draws inspiration from both the local skate scene and global mens fashion, resulting in a unique blend of functionality, style, and authenticity.

Why Pop Trading Company?

The name “Pop” is a direct reference to the sound and action of popping a skateboard, symbolising the brand’s deep connection to skateboarding. However, Pop Trading Co. is not just another skate brand; it represents a mature, considered approach to skatewear, incorporating elements of Japanese menswear, technical outerwear, and minimalist design. This unique blend appeals not only to skaters but also to those who appreciate well-crafted, stylish clothing that can transition seamlessly from the skatepark to more mundane activities like going to the pub.

Pop Trading Company’s ethos

Pop Trading Co. has maintained a strong commitment to the skateboarding community, supporting a dedicated team of skateboarders and organising numerous events that celebrate and promote the local Amasterdam skate scene. Their collections, which include everything from graphic tees and jeans to knitwear and technical outerwear, are designed with both performance and aesthetics in mind, ensuring that each piece is not only functional but also visually appealing.

Pop Trading Company Collaborations

Pop Trading Company has collaborated with a wide range of renowned brands, blending its skateboarding roots with various cultural influences. Notable collaborations include their work with adidas, Paul Smith, Miffy, FTC, Parra, Camper, Fiep, Converse, Dickies, Vans, Burberry and more.

Pop Trading Company’ team

Pop Trading Co’s team features a heavy list of rippers from the Netherlands. You may also recognise their team as the very models they use to promote their clothing. Skaters on the Pop team include Pascal Moelaert, Billy Hoogendijk, Rob Maatman, Tomas de Keulenaer, Yeelen Moens, Emile de Vos, King van den Ban, Issey Kumatani, Jaïr Gravenberch, Jérôme Sossou, Logan Da Silva Ortiz, Alex Raeymaekers, Noah Bunink, Mats Edel, Hugo Snelooper, Laura van der Velden, Willem van Dijk, Bastiaan van Zadelhoff, Jeff van der Veken and Arthur Le Duc.

Pop Trading Company videos

The Dutch brand has been release skate footage since it was a skate distributor for the Benelux and this has continued until today. The brand has released scores and scores of edits and clips over the years from the “Pop Clip” series to longer forms such as “Pop Recycled ‘20” and “50/50”. In 2024, after years of releasing a mix of footage and promotional material the brand released its first full length video  directed by Patrick Louwerse & Jan Maarten Sneep – “Pop”.

Pop Trading Company today

In just a few years, Pop Trading Co. has grown from a local favourite to an international name, with its products available in select boutiques and skate shops around the world. The brand’s ability to merge the worlds of skateboarding and menswear, without compromising on authenticity or quality, has earned it a loyal following among skaters and definitely the NOTE Workers and Lurkers. Whether through collaborations with other iconic brands or their own meticulously crafted collections, Pop Trading Co. continues to push the boundaries of what skatewear can be, all while staying true to its roots in the Amsterdam skate scene.