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HUF began as a San Francisco based skate shop owned and operated by NYC skateboarding legend and one time Real Skateboards professional Keith Hufnagel. In 2002, Hufnagel took HUF worldwide and turned it into a brand in its own right, combining his expertise and knowledge of skateboarding, streetwear and sneaker fashion to launch the brand as a manufacturer of high quality skateboarding apparel and footwear. Brad Cromer, Tyler Bledsoe, Dick Rizzo, Eric Herrera, Nick Matthews, Mason Silva, Cyrus Bennett, Salomon Cardenas, Nick Matthews, Drake Johnson, Caleb McNeely, Sam Navarez and Daiko Hoshino skate for HUF.
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