Shop now for Magenta skateboard decks, wheels, t-shirts, crews, coach jackets and beanies. Magenta has been sending shockwaves throughout the skateboard industry ever since its inception in 2010. An independent skateboarder-owned and run company, Magenta is a collaborative business venture between brothers Vivien and Jean Feil, alongside Soy Panday who is in charge of Magenta’s art direction. All Magenta boards and wheels are made in USA, with all clothing printed and embroidered in France.