Hélas

Shop now for Helas caps, bucket hats and t-shirts. The Helas Cap Club is the brainchild of Cliché skateboard’s main man in Toulouse Lucas Puig and his business partner Clem Brunel. The brand produces a wide range of quality headware to cater for the changing style needs of today’s modern skateboarder. They sponsor an ever-growing team of skaters around the world, from established names to homies they have met on their travels.

The face melting talent of Lucas Puig came to the skate world’s attention following the release of Cliché Skateboard’s second video Bon Appetit, which is widely regarded as a European classic. Puig’s star continued to rise with his selection first for the elite Lakai Footwear team, with him later moving to Adidas Skateboarding and being awarded a signature model.

Lucas Puig’s world wide travels afforded to him by his skate career enabled him to connect with many different scenes and like-minded skaters across the globe, and culminated in the formation of the Helas Caps Club, a company which embodies the spirit of worldwide unity and friendship through skateboarding. It seems that a new name or two is added to the Club every month or so, and the family just keeps growing.

Helas use the finest materials and innovative patterns to create headware that you not only want to wear but collect, and caters for a wide range of styles, all of which are certified fresh, as well as dabbling with the production of the occasional high-end accessory or two. Two date Helas have produced five panel caps, snapback caps, strapbacks, beanies and wallets, all of the most premium quality.

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