Shop now for Huf skateboard shoes and skate clothing, shirts, jackets and caps. HUF began as a San Francisco based skate shop owned and operated by NYC skateboarding legend and one-time Real Skateboards professional Keith Hufnagel. In 2002, Hufnagel took the plunge to develop HUF into a brand in its own right, combining his expertise and knowledge of skateboarding, streetwear and sneaker fashion to launch the brand as an independent manufacturer of high quality skateboarding apparel and footwear.