Pop Trading Company

Pop Trading Co’s team features a heavy list of rippers from the Netherlands. You may also recognise their team as the very models they use to promote their clothing. Skaters on the Pop team include Pascal Moelaert, Billy Hoogendijk, Rob Maatman, Tomas de Keulenaer, Yeelen Moens, Emile de Vos, King van den Ban, Issey Kumatani, Jaïr Gravenberch, Jérôme Sossou, Logan Da Silva Ortiz, Alex Raeymaekers, Noah Bunink, Mats Edel, Hugo Snelooper, Laura van der Velden, Willem van Dijk, Bastiaan van Zadelhoff, Jeff van der Veken and Arthur Le Duc.

The Dutch brand has been release skate footage since it was a skate distributor for the Benelux and this has continued until today. The brand has released scores and scores of edits and clips over the years from the “Pop Clip” series to longer forms such as “Pop Recycled ‘20” and “50/50”. In 2024, after years of releasing a mix of footage and promotional material the brand released its first full length video directed by Patrick Louwerse & Jan Maarten Sneep – “Pop”.

The name “Pop” is a direct reference to the sound and action of popping a skateboard, symbolising the brand’s deep connection to skateboarding. However, Pop Trading Co. is not just another skate brand; it represents a mature, considered approach to skatewear, incorporating elements of Japanese menswear, technical outerwear, and minimalist design. This unique blend appeals not only to skaters but also to those who appreciate well-crafted, stylish clothing that can transition seamlessly from the skatepark to more mundane activities like going to the pub.

Pop Trading Company is from Amsterdam in the Netherlands. The brand has deep roots in the Dutch and wider Benelux skate scene, which still shapes its clothing, videos and collaborations today.

Pop Trading Company clothing generally has a relaxed, slightly oversized fit inspired by skateboarding and modern menswear. Jackets, trousers and shirting often feature roomier cuts designed for comfort and movement. If you prefer a more regular fit, sizing down can work depending on the piece.