Emerica was launched in 1996 as a core skate shoe brand under the production of Sole Technology, who also produce Etnies and éS. Designed by skateboarders for skateboarding, Emerica shoes and clothing are created to withstand serious skateboarding abuse. Emerica is 100% pure skateboarding! Renowned for their higher quality made in Emerica signature footwear. Andrew Reynolds, Collin Provost, Jeremy Leabres, Justin Figueroa, Kevin "Spanky" Long, Leo Romero, John Dickson and Rob Maatman all get gnarly with Emerica on their feet.