Prime LA

Prime Wood started as a family run handcrafted wooden furniture producer in 1930. Prime began pressing wood for early skateboard brands like Madrid and Z Products (Z Boys) in 1968, making Prime one of the earliest mass producers of skateboards. By 1988, Steve Rocco and Rodney Mullen felt the industry shifting, and left Sims and Powell respectively to found World Industries and worked with the Prime factory to perfect production of modern skateboards. It was during this time Prime began making skateboards for World, Blind, Plan B, 101, Shorty’s, Birdhouse, Flip, Hookups, Baker, and the Firm to name just a few. In 2008 the Prime business was bought by longtime skateboarder Scott Holloway and every employee at Prime is a passionate skateboarder.