Emerica was launched in 1996 as a core skate shoe brand under the production of Sole Technology, who also produce Etnies and éS. Designed by skateboarders for skateboarding, Emerica shoes and clothing are created to withstand serious skateboarding abuse. Emerica is 100% pure skateboarding! Renowned for their higher quality made in Emerica signature footwear. Collin Provost, Jeremy Leabres, Justin Figueroa, Kevin "Spanky" Long, Leo Romero, Jon Dickson, Erick Winkowski, Rob Maatman, Kevin Baekkel, Zach Allen and Victor Aceves all get gnarly with Emerica on their feet.