Death
Shop now for Death skateboard decks, wheels, t-shirts and beanies. Nick Zorlac started Death skateboards in 1998 as a reaction to new companies he saw popping up at the time which were out to make money by being clean cut and non offensive – Death on the other hand was something real, rude and in your face.
Death was born out of Power Distribution, a company set up by Zorlac in the mid nineties to distribute Consolidated Skateboards and other core US brands which he felt were not being adequately represented in the UK at the time. The name makes reference to the claims by the mainstream media in the 80’s that skateboarding was ‘dead’. The Death ethos is one of fun, friendship and not taking skateboarding too seriously, and this can be seen in any of the brilliant skate videos they have released over the years. The company has done a lot for pushing the UK skate scene and showing that we have a great scene over here.
The company has recruited an army of Death ‘lifers’, long running team riders who have become synonymous with the brand. In the UK these most notably include Mark Nicholson, Dan Cates and Rob Smith. Over the years the brand has successfully expanded to gain distribution worldwide, which has led to the addition to the team of Australians Dean Palmer and Rhys Rogan, New Zealander Richie Jackson and American Patrick Melcher amongst others.
Death have played an integral part in the UK scene for a long time, and have taken part in numerous outings of the annual road-trip style competition ‘The Big Push’ run first by Document Magazine and later by Sidewalk - the resulting videos of which can be found online. Their latest video ‘Ordinary Madness’ features stand-out parts from Death veterans Dan Cates and Richie Jackson alongside younger shredders like Boots and Adam Moss.
