Buy Supra skate shoes and clothing. Supra is a unique skate footwear brand launched in 2006 off the back of founder Angel Cabada’s success with his apparel company Kr3w. It is operated by One Distribution and sponsors some of the most charismatic names in the skateboarding industry, including Erik Ellington, Chad Muska and Stevie Williams.
Supra was born after Cabada decided that he wanted to bring out a footwear line to compliment Kr3w clothing. In his own words, he considered most of the skate shoes available on the market at the time as being too ‘chunky’, and wanted to do something completely different. Supra comes from a latin word meaning ‘above and beyond’.
Supra aren’t afraid to take risks, as can be seen from the outlandish design of Chad Muska’s signature model the Skytop. In skate industry folklore it is rumoured that many influential commentators were adamant that the Skytop wouldn’t sell, and yet it has become a phenomenal best seller world wide.
During its relatively short existence Supra have already made an enormous impact on the skate shoe and trainer market worldwide, and its success can be seen not only in the prestigious team of skateboarders who choose to endorse the brand, including Stevie Williams, Terry Kennedy, Chad Muska and Tom Penny, but also through the collaboration pieces which have been created in partnership with musicians including Jay Z and Lil Wayne. The Supra star continues to rise, and with a design team who are not afraid to take risks, we look forward to whatever innovations they have planned next.