Palace

Shop now for Palace skateboard decks, wheels, t-shirts and caps. Founded in London in 2009 by Lev Tanju as a reaction to what he saw as a stalemate in the UK skateboarding market, Palace aims to bring its own unique vision to the table. Pioneers of the now omnipresent 90s revival ethic, Palace brings that authentic VHS tape crackle to your front room!

The original Palace line-up consisted of Olly Todd, Charlie Young and Lucien Clark. Armed only with a VHS camera, Tanju quickly drummed up interest in the mysterious new company by dropping a cryptic promo containing the original three riders. Before long the iconic triangular logo could be seen on the backs of skaters and non-skaters alike up and down the country, and has quickly become a fashion staple worldwide.

At the core of the company seems to be the value of friendship, with the selection of riders focused mainly around members of the P.W.B.C ( Palace Waywards Boys Choir ), a London skate crew that pre-dates the founding of the company and which formed the backdrop for Tanju’s cult classic online series of spoof skate news segments, the P.W.B.C News.

Next to jump ship and join the rising Palace star were Chewy Cannon and Rory Milanes, deserting their former sponsors of Blueprint and Landscape respectively. More recent editions to the team include Benny Fairfax and Danny Brady. Palace also sponsor a variety of London rippers including Blondie McCoy, Louis Jones and Canadian transplant Torey Goodall, as well as the loose-trucked NYC swashbuckler Shawn Powers.

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