Emerica

Shop now for Emerica skateboard shoes and skate t-shirts, hoodies, jackets and DVDs. Emerica was launched in 1996 as a core skate shoe brand under the production of Sole Technology, who also produce Etnies and Altamont Apparel. It released its first skate video, Yellow, in 1997, and since then has released four more to date: This Is Skateboarding (2003), Kids In Emerica (2004), Stay Gold (2010), and MADE: Chapter One (2013).

Their current team boasts some certified street skating veterans including indomitable frontside flipping man child Andrew Reynolds, understated east coast ripper Aaron Suski and the Tilt Mode Army’s own Jerry Hsu. Distinguished alumni of this team include loveable vegan Ed Templeton and silent killer Heath Kirchart, both of whom contributed to the image of the brand as a no gimmicks, pure skateboarding brand.

After a few years of being fairly quiet on the video front, Emerica released Stay Gold in 2010 complete with full parts from all team members. This included a full curtain part for the long serving Andrew Reynolds, who proved once again that with the aid of ice baths, he was somehow still more than capable of throwing his wiry frame down unbelievable hefty gaps and stair sets after roughly 15 years riding for the brand, and once and for all proving the validity of his nickname ‘the Boss’.

Some of the younger guys in the Emerica ranks are quickly becoming legends in their own right. Bryan Herman is a certified chilled out street ninja with an undeniable Tom Penny influence, whilst seemingly bionic east coast prodigy Brandon Westgate stands out as the logical successor to the likes of Donny Barley and Mike Maldonado – the boy cannot be stopped. Check out Emerica’s latest DVD release, Made: Chapter One for proof that Westgate will eat any double kinked rail or oversized bump to bar you care to put in his way. Emerica is skateboarding through and through.

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