Diamond Supply Co
From its humble beginnings as the brainchild of San Francisco skateboarder Nick Tershay in 1998, Diamond Supply Co has steadily grown from its roots as a skateboarding hardware range operating out of Nick’s studio apartment in SF, to become one of the most sought after brands for skateboard hardware and apparel alike, thanks to its traditions of clean design and focus on quality.
Diamond has gone from strength to strength since 2000, when Nick saw fit to uproot the brand from its SF operation and join forces with Mike Carroll and Rick Howard by bringing the Supply Co under the umbrella of the Girl Skateboards distribution family. This allowed Diamond to achieve wider distribution and brand awareness both at home and overseas, and rapidly became a desired staple with both skateboarders and streetwear enthusiasts alike.
The advantage of running a hardware company is that you can add almost anyone you like to your skate team, and the dream team that Tershay has assembled to represent Diamond over the past 15 years contains some of the most legendary names in skateboarding – including Gino Iannucci, Julien Stranger and J.B Gillet. It even includes a couple of the UK’s finest exports, including Croyden’s Paul Shier and the Oxford Don himself, Tom Penny.
No stranger to collaborating with other large brands to create sought-after products, in 2005 Nick was invited by Nike Skateboarding to craft his own signature Diamond Nike SB Dunk, a shoe that proved so popular it had sneaker collectors queuing around the block at shops worldwide. The appeal of Diamond Supply Co has risen sharply in the past few years to expand far beyond just the skate world, thanks in part to its adoption by many big name US rappers and other celebrities. However, with its consistently solid art direction and dedication to quality, the company stays true to its origins and remains unchanged since its late nineties inception.