Buy DGK skateboard decks and skate t-shirts, beanies, snapback caps and sunglasses. DGK, or ‘Dirty Ghetto Kids’, was founded by Stevie Williams through a partnership with his friend Troy Morgan at the already successful Kayo Corp of skate companies. The concept was simple – to represent a lifestyle that ghetto-raised Williams felt wasn’t being adequately represented in skateboarding at the time.
In opposition to the clean-cut, athletic image that was being perpetuated my many alternative US-based board companies at the time, Stevie wanted to put his hood roots and mentality on the map with a brand that placed an emphasis on hip hop and the lifestyle of the hustler. His motivation was to show that if you pursue your dreams you can make something out of nothing, regardless of your background.Their intentions were made clear when early members of the team including Marcus McBride, Jackson Curtin and Williams himself released banging parts in the Kayo Corp’s first major video encompassing its family of companies. ‘It’s Official’.
The DGK brand has gone from strength to strength, allowing Williams to open up his own private training facility in Atlanta known as ‘Da Playground’ , an indoor skatepark in which selected grafitti writers are also invited to contribute to the aesthetic of the site. Since the creation of ‘Da Playground’ DGK have steadily released a series of webclips under the same name which feature team riders skating the facility.
In recent years the DGK team has made various power moves to strengthen its already impressive team. These include re-uniting Stevie with his former mentor and Love Park era associate Josh Kalis when he jumped ship from his long-term sponsor Alien Workshop, and adding Brazilian clinical technician Rodrigo Tx to the squad. In 2012 DGK released its first full skate video, Parental Advisory, complete with a powerful hip hop soundtrack and some seriously G’d up skateboarding by their ghetto all star line up.