Buy Cliche skateboard decks, wheels, t-shirts, hoodies and 5 panel caps. Cliché came to be in 1997 when French skateboarder Jeremie Daclin decided there was a gap in the market for a strong European skateboard company which could represent the interests of the many amazing European skateboarders having to make do with limited distribution sponsorship deals. Cliché has sponsored some of the world’s best skateboarders, put the European skate scene on the map and released several critically acclaimed videos.
In 2007, US-based Dwindle distribution bought the brand but it is still managed by its orginal founder Jeremie Daclin alongside Australian former skater Al Boglio, and remains based in Lyon. In keeping with its European heritage, the Cliché team still consists of a majority of non-US skateboarders. The current team includes possibly the dopest French skater of all time, JB Gillet, the Australian-come-honarary Londoner Andrew Brophy, laid back Spanish transition destroyer Javier Mendizabal and the German technical destroyer Lem Villemin amongst others. Its American contingent includes the talents of balance man Joey Brezinski and switch pop smoker Pete Eldridge.
The company has assisted the career of many European skateboarding legends including the one and only Pontus Alv, who lays claim to the closing part in Cliché’s first video ‘Europa’. The brand’s second video outing, Bon Appetit, is widely regarded as a European classic, and introduced the wider world to the face melting talent of Lucas Puig from Toulouse. Their video output has been fairly prolific and most projects have been overseen by filmer extraordinaire ‘French Fred’ Mortagne, including Freedom Fries, Hello Jojo, Cle a Live and Unplugged and Déjà vu. Their most recent cinematic outing came in the form of Bon Voyage, filmed and edited by Boris Proust.
Since coming under the wing of Dwindle Distribution, Cliché have called upon the artistic talents of iconic board graphic artist Marc McKee. The company have also released guest boards for celebrated skateboarders world wide, including the legendary Mark Gonzales.