Chocolate

Shop now for Chocolate skateboard decks and skate t-shirts, crew necks, snapback caps and backpacks. Chocolate skateboards is the sister company of the legendary Girl Skateboards, and was founded in 1994, a year after the formation of Girl, under the leadership of legendary skaters Mike Carroll and Rick Howard who wanted to extend their enterprise to shine a light on even more of their friends who they didn’t think were being adequately represented in skateboarding at the time.

The original line-up consisted of Keenan Milton, Chico Brenes, Daniel Castillo, Paulo Diaz, Richard Mulder, Shamil Randle, Gabriel Rodriguez, and Ben Sanchez. Girl and Chocolate video output has tended to benefit from collaboration with film director Spike Jonze and pioneering skateboard videographer Ty Evans ( who worked on many projects with the two teams up until his departure from Girl Films in 2013) .

Chocolate has produced some classic skate videos including Las Nueve Vidas De Paco (1995) which featured a spoof western movie featuring the Chocolate team which ran between the skate sections, the Chocolate Tour (1999) which saw the team hustle their way across America trying to make an easy dollar where they can between fictitious demos, and Hot Chocolate in (2004) which documented the trials and tribulations experienced on a genuine skate tour across the states.

Chocolate boasts an extremely elite professional team of some of the most respected street skaters out there, including Gino Iannucci, Kenny Anderson and Marc Johnson, as well as the recent addition of Jerry Hsu. They produce high quality skateboard decks, wheels and garments, and benefit from a strong visual style largely attributable to the distinctive sketching style of artist Evan Hecox, who has done many board graphics for the brand over the years and is known for his striking sketches of classic automobiles and distinctly urbane American street scenes.

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