Altamont

Buy Altamont shirts, jackets, Hoods, crews, beanies and bucket hats. Altamont was founded in 2006 in an attempt to try and bring something new and classy to the table in a skate clothing market where street skating legend Andrew Reynolds could see no apparel brands that he desired to be sponsored by. Reynolds has been heavily involved with Altamont from the start. Heroin Skateboards founder Fos is also an integral part of the brand aesthetic, who’s trademark handwriting and tongue-in-cheek doodling style has informed Altamont’s output.

Easily one of the biggest influences on modern day street skateboarding, Reynolds has played a big part both in terms of bringing his own designs to be finessed by the company’s textile wizards and by having his opinion valued on designs brought to the table by other people. He is Altamont’s Head Designer. In an interview about the aesthetic ethos of Altamont, Reynolds cites the originality of dress sense of various skateboarders over the years as having informed the brand. According to Andrew these include the fresh-on-the-californian-scene, mid-nineties Tom Penny, with his baggy jeans and comfy plain crew necks, and quite conversely the beardy, flannel jacket hippy look of Brian ‘Slash’ Hansen.

The British born Heroin skateboards owner and pro Mark ‘Fos’ Foster was invited to become involved with the brand and his distinct handwriting font has become synonymous with the brand. According to brand manager Justin Regan, Foz’s artistic style is driven by what he calls the Brazilian skate park graffiti visual aesthetic – that is to say, an appreciation of the comical, scrappy scrawlings that can be found at any skate park the world over. This appreciation of the funny side helps incorporate some of the inherent childlike spirit of skateboarding into what is otherwise a distinctly striking and stylish brand.

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